Pipeline Equipment Supplier John Bell Pipeline focus on adding value to their business strategy following the downturn in the UK Oil & Gas market. Instead of a negative outlook at the current climate, the company decided to invest and expand into other market sectors including Rail & Nuclear.
While Oil & Gas is still the core of John Bell Pipeline’s business, the company now focus on adding value within this market to improve customer service to meet demands and become more competitive within a highly saturated market.
Mark Skinner, Managing Director explained “The UK Oil & Gas market may be sitting at an all-time low; however, we saw this as an opportunity to differentiate from our competitors and diversify our product range. We understand that in times of change our customers’ needs change, therefore we must recognise this change in demand and act accordingly to deliver exactly what our customers need within the required timescale.
Focusing on adding value for our clients by making the sales process easier and communicating our stock availability regularly has resulted in positive feedback from customers. We also add value by ensuring we have dedicated staff available to our customers 24 hours a day, 7 days a week. We can offer additional blasting and priming services as well as various fabrication services outsourced by John Bell Pipeline to cut down on our customers handling time.
Core6 Composites, the specialist GRP division of the company, has begun to focus more on fabrication projects and delivering ready-to-build structures, again, cutting down labour costs for customers and providing professionally finished products which are ready to install.
As well as focusing on added value for existing customers in the UK Oil & Gas sector, we have now begun to focus on overseas markets such as the Middle East, South East Asia and the Caspian. Joining our Bianco International partners National Tube Stockholders Ltd, SICAM SpA and Cleveland Steel & Tubes Ltd, we have undertaken various partnerships successfully throughout 2015 in the Middle East, and in 2016 will place new focus on South East Asia and the Caspian regions.